Appleton (920) 734-1858 Oshkosh (920) 231-0462

How to Buy A Diamond

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The Diamond Quality Pyramid

The Diamond Quality Pyramid is a framework to help you compare diamonds and measure their value. While all diamonds are precious, those closest to the top of the pyramid — possessing the best combination of cut, clarity, carat weight, and color — are the earth´s rarest, most valuable and most beautiful to the eye.

Carat The larger the diamond, the more rare

Larger diamonds are found relatively infrequently in nature, which places them at the rarest level of the Diamond Quality Pyramid. What also makes a bigger diamond so desirable is that it shows off a stone’s fine color and cut, and therefore its brilliance, to its best advantage.

A diamond’s size is measured in carat weight, and each carat is equal to 100 points. A .75 carat diamond is the same as a 75–point diamond or a 3/4 carat stone.

While larger diamonds are highly prized, diamonds of equal size may vary widely in value and brilliance, depending on their qualities of clarity, cut and color.

Clarity The purer a diamond, the more brilliant

The greater a diamond’s clarity, the more brilliant, valuable and rare it is — and the higher it is on the Diamond Quality Pyramid.

Virtually all natural diamonds contain identifying characteristics, yet many are invisible to the naked eye. Under the scrutiny of a jeweler’s 10x — magnifying loupe or microscope, natural phenomena — called inclusions — may be seen. These are nature’s birthmarks, and they may look like tiny crystals, clouds or feathers.

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Diamonds categorized as internally flawless reveal no such inclusions. Flawless stones are at the peak of the Diamond Quality Pyramid and are treasured for their rarity and beauty. Diamonds with very, very small inclusions are graded as VVS1 or VVS2. The larger the inclusion, the lower the grade and the less rare the diamond. Inclusions that can be seen with the naked eye are graded I1to I3.

The number, color, type, size and position of surface and internal birthmarks affect a diamond’s value. Major inclusions can interfere with the path of light that travels through a diamond, diminishing its brilliance and sparkle and therefore its value.

Color The less color in a diamond, the more rare

Diamonds are graded by color, starting at D and moving through the alphabet to Z.

While most diamonds appear white, virtually all display barely perceptible tints of color. Evaluating a diamond’s color for grading purposes is done by measuring the degree to which a diamond approaches colorlessness. Although it is difficult for the untrained eye to see these minor variations, a jeweler can help demonstrate them by showing you diamonds side by side.

Diamonds graded D, E, and F are more expensive because they are more rare and therefore are highest on the Diamond Quality Pyramid. However, well cut diamonds with good clarity of all color grades can be equally dazzling, as it is the interplay of the 4Cs that determines each diamond’s unique beauty.

Cut The better cut a diamond, the more brilliant

A well cut or faceted diamond, regardless of its shape, scintillates with fire and light — offering the greatest brilliance and value.

While nature determines a diamond’s clarity, carat weight and color, the hand of a master craftsman is necessary to release its fire, sparkle and beauty. When a diamond is cut to good proportions, light will reflect from one mirror-like facet to another and disperse through the top of the stone, resulting in a display of brilliance and fire.

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Diamonds that are cut too deep or too shallow lose light that spills through the side or bottom. As a result, poorly cut stones will be less brilliant and beautiful — and certainly less valuable — than well cut diamonds higher on the Diamond Quality Pyramid.



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DOWNTOWN APPLETON

208 E. COLLEGE AVENUE
APPLETON, WI 54911
920.734.1858
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DOWNTOWN OSHKOSH

523 N. MAIN ST.
OSHKOSH WI, 54901
920.231.0462
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